A frequent topic of conversation in our family, and one which has whiled away many an interesting hour, is which generation has lived through the most change in their lifetime?
I have tended to think my mother’s generation (top, born in 1920) could claim that title. At the time of her birth there was very little in the way of vehicular transport with horses and carts still vying for position on the increasingly busy streets of towns and cities. A few decades later she had witnessed man land on the moon and Concorde cross the Atlantic in around three hours. She even owned a mobile phone, could text, skype and send an email through the TV console. The internet had gained traction and was a marvel although tending to baffle her somewhat.
Her golfing life moved from wooden shafted clubs to metal-headed woods and drivers; from hitting a collection of (oldish) balls on a practice ground under the watchful eye of the club professional to a video lesson indoors on a computerised screen with slow-motion action replay.

Jose Maria Olazabal was the first player to win a major with a metal-headed driver. That was the 1994 Masters – 30 years ago! [DP World Tour]
I wonder what she’d make of golf now which is striving to embrace so many differing formats. I doubt she’d have time for the LIV golf tour – too showy, loud, greedy and classless for her tastes but I do think she’d have quite enjoyed Tiger and Rory’s TGL efforts, indoors, under lights and in a two-hour evening time slot. The first she’d have dismissed as not being “proper” golf; the second doesn’t pretend to be that and is a winter evening’s entertainment (although it’s not to my taste).
I wonder if – no, I’m sure she’d have been uncomfortable with the steady encroachment of Artificial Intelligence (AI) into all walks of life.
Next month sees the publication of Ely Callaway’s (founder of Callaway Golf) autobiography “The Unconquerable Game”. Ely’s son, Nicholas, has been the driving force behind this twenty plus year endeavour since Ely’s death in 2001. He used Ely’s extensive notes, documents and recordings of the discussions the man himself had had with his four biographers to put together the book, but it is the audio version that is a publishing first in that it has a posthumous narrator.

Ely Callaway, a remarkable man, who is still claiming firsts from beyond the grave. [Photo: Nicholas Callaway]
Just about the same time I was reading about Ely I came across some news from the world of motor racing. (Who says I don’t have eclectic tastes?!) Scott Mansell, a British former racing driver, and no relation whatsoever to Nigel, had a coaching session in a racing car. So, what’s the big deal? Well, his coach was AI, our new friend, aka Artificial Intelligence. Scott described the experience as “scarily good” and proceeded to go into all sorts of technical reasons that resulted in improved lap times, first in a simulator and then on a proper track, with the driver’s performance being monitored in real time by AI.
The sentence that really piqued my interest was, “This will change the future of learning skills.” Scott goes on to suggest that in five to ten years time we’ll all be able to access world-class coaching (and he specifically mentioned golf tuition) at less than 1% of the current cost with a coach who never gets tired, who is always assessing our technique and who is available 24/7.
Will there be any job left on the planet that requires a human being, I wonder. Are we potentially a mere decade away from golf coaches not being able to make a living, having being ousted by AI which will have hundreds of thousands of hours of swing patterns and solutions at the touch of a button.
Will AI learn to read their pupils as well as a human coach? Will AI understand human nuances, motives, strengths, weaknesses, ability to manage pressure and all the subtleties that go into making a human tick? Perhaps a human coach will be squeezed out of technical coaching completely and only be called in to deal with this “extra stuff”. It’s scary but it does appear to be the way we are heading.
In my almost thirty years of coaching I worked with professionals and amateur international squads but at least 75% of my time was spent with the club golfer who was keen to improve and enjoy the game to its max. I never lost sight of the fact that these folk were spending their hard-earned cash with me and it was important to me that their improvement went hand in hand with having great fun as they were learning. Surely that only comes with human interaction?Only time will tell, but perhaps (if I’m spared a little longer) I will switch to my own generation as the one that has witnessed the most change. I’m interested to know if you faithful blog readers would be itching to have an AI lesson – please let me know.
One thing’s for certain – boy, am I glad I’m retired.